The way companies approach internationalization process has changed drastically over the last decade. Just 10 years ago, the ‘one-fits-all’ method was generally considered to be a good standard across majority of business sectors. Companies and organizations believed, that because a campaign worked well in one market, it would also naturally work equally well elsewhere, even […]

A marketing campaign can often ‘make or break’ a product. In fact, it can sometimes ‘make or break’ an entire brand. PR and marketing experts habitually say that it doesn’t really matter how good or bad your product is, the only thing that truly matters is how you present it to the potential customer. Although […]

What are the most difficult document types to translate?  The complexities of language make professional translations more difficult than most monolingual speakers can often appreciate. Understanding the rules of language is only the very first hurdle qualified linguists must master. The next challenge is to fully understand not only the speaking habits, culture and social […]

9 Interesting Facts About Language Diversity There are over 7,000 languages in the world today and professional translators play an important role not only in the day to day activities and business support, but also in preserving the heritage of cultures and languages. Very often, dominant languages are endangering many indigenous forms of communication. In […]

Translation Agencies can offer your business more than just translations In today’s globalising world, some of the fastest growing and top translation agencies in the United Kingdom offer their customers a wide range of language services in order to deliver high-quality results. Interpreting and translating are only two aspects of what language agencies can, and should, […]

Can Marketing translations help your business? To succeed in a global economy, multi-national businesses face a number of internal and external challenges. The workforce is often multi-national and foreign markets need to be approached in the language of the native audience. It is common for international businesses to approach such challenges by implementing a multi-language structure, […]

Multilingual communities and global businesses have increased the demands of legal departments exponentially in the last couple of decades. As more small businesses reach out to international audiences, caseloads begin to pile up. Law firms not only rely on language translation agencies and professional legal translators to produce high-quality and accurate content within fast turnaround […]

Companies with a global reach recognise the benefits language translation service providers (LTSP) offer. If you share the same vision as bi-national and multi-national companies, it is advisable to follow their lead. Because most of them have already made the mistakes you want to avoid. Launching a new business overseas comes with a hefty price […]

Today we are happy to share with you an article written by our friend and a true language lover – George Trail. Enjoy! I’ve decided to write a blog which is ostensibly “fun” by my usual standards: one which revolves around a Youtube video posted by a German woman who herself describes it as “an […]

The sight of Christmas lights and decorations being taken down, gently reminds us that the festive season is now over, and it is in fact the time to stop eating cake and get back to work and our daily routines. The good, old days of wearing pyjamas while sipping hot chocolate and watching ‘home alone’ […]