The sight of Christmas lights and decorations being taken down, gently reminds us that the festive season is now over, and it is in fact the time to stop eating cake and get back to work and our daily routines. The good, old days of wearing pyjamas while sipping hot chocolate and watching ‘home alone’ […]

  Christmas is the season to be jolly. Certainly, in some countries, peculiar traditions provide enough entertainment to make sure that the seasonal cheer is enjoyed by everyone. From traditional beliefs and ritual practices, we take a look at some of the cultures around the world and what they get up to during Christmas. You […]

Language and translation services have become big business recently. There are more than 30,000 translation services and other language service providers (LSPs) worldwide at the moment. Of course, each has their own specialties. Most are limited as to which languages they deal with, only work in certain sectors, or are only really expert within certain […]

Emerging economies throughout the world present excellent opportunities for businesses in the UK to attract a wider audience from overseas. Given the decline in the number of British students receiving private education, UK boarding schools should look to capitalise on the fortunes of overseas families that want to provide their children with the best education. […]

If you could trust any product on your shopping list, you would like to think the food you buy and eat is reliable. Trust is a funny thing when it comes to food, though. After all, everyone’s guilty of indulging in the odd bit of junk food every now and again, even when we know […]

Translation service providers (TSP) are one the fastest growing industries today thanks to the mass global expansion of businesses and huge numbers of migrants moving abroad to live in foreign countries. The internet has made it possible for businesses to reach international audiences and the obsession consumers have with overseas brands makes tapping into foreign […]

…and how you can do it too by starting small. Today, we are very happy to publish a post from our friend Laura Mould. Laura  works as Marketing Manager at Oxford Spires Language School, welcoming international students each year to participate in various study abroad programmes. She is Canadian and has lived in Mexico, France, […]

Localisation and internationalisation have been used interchangeably. But this can be misleading and confusing. When applied to marketing practices in overseas markets there are distinctive and important differences between the two. Historically, companies trading in foreign markets simply opened up a branch in another country and translated company literature and marketing campaigns into the language […]

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With the advancements of mobile technology in the modern era, almost anybody can make a video. Of course, making films does not involve the glitz and glamour of Hollywood for everybody, but a boom in Indie films over the last 20 years is now being followed by an explosion of video content uploaded to the […]