A guide to Localised and Multilingual SEO The need for online businesses to rethink the use of language as part of their SEO is a growing trend. As many companies are finding out, the internet is an invaluable tool for cross-border marketing. The potential to reach a wider audience is huge. Whether your company plans to expand into an […]

In order to compete, marketers now have to evaluate the cultural dimensions of their target markets, understand the consumers’ attitudes, behaviour and beliefs and tailor their marketing campaigns to create an impact in these markets. Therefore, in order to succeed in new markets and appeal new customers, the use of creative translations – Transcreation – […]

European Language Skills

(Story originally posed by The Guardian – read here) We all know it and, quite frankly, it makes us very happy – Due to a number of reasons, human translators are superior to machine translations. The human intelligence and awareness simply cannot be matched even by the newest and most sophisticated computer software. A human […]

Have you ever done something suddenly? Perhaps you went away to a new country, or bought something at the very last minute. I’ve done all of the above, and I’ve also begun studying a new language without intended on doing so.   15 year old me To infinity and beyond! Okay not exactly, but I […]

The etiquette of doing business differs depending on which part of the world you find yourself. Today, we’re focusing on Latin America and the way business is dealt with in this region. If you require certified Spanish translations, click here. Language The main language spoken in Latin America is Spanish, where people are proud of […]

Today, we are lucky to have a true language lover – Siskia Lagomarsino who has written a guest post for us! Siskia is a proud translator by trade and has been working with English, Spanish and Japanese for almost half of her life. She currently lives in Mexico City and keeps a language blog at […]

Today we come to you with a light hearted post showcasing 10 of our favourite epic translation fails. Here at our agency, we work very hard to avoid situations like these, but  in the spirit of having fun, we want to show you some of our favourite translation fails that we’ve found on the web. […]

There may be some people who will look at this title and question what I love about my job. I imagine hearing the usual ‘isn’t your job repetitive? do you ever leave your house?’ Yes, these are negative stereotypes, and some more generalised than others. But despite these negative associations, I love working as a translator and […]